How do I know if the CTA on my landing page is clear?
Use a blur test to see if your call-to-action is clear. I tested the headliner.fm homepage to see if I was able to find the sign up button, even if the text is unreadable. Sure enough, I found a few things that could be improved.
– Orange is the dominant button color, but that link brings up a ‘How It Works’ video.
– Having two buttons makes decision making a bit more difficult and we all know, users don’t want to think. =]
Here’s the improved headliner homepage.
I now have one clear call to action on the homepage, moving on to other things.