Redesigning the Gibbs Tuff Store

I recently wrapped up a redesign for Gibbs Tuff, a retailer of Gibbs Brand Lubricant. If you’re not familiar with it, it’s a product with a devoted following: it eliminates corrosion, waterproofs, and lubricates just about any mechanical hardware.

The project covered the whole site, including a redesign of the store and the shopping cart system. E-commerce work is a good reminder that design is never just about how things look. Every decision between the product page and the confirmation screen either helps someone finish their purchase or gives them a reason to leave.

Working with a small business is also a different kind of collaboration than working inside a larger company. The feedback loop is short, the priorities are practical, and you can feel the impact of the work quickly.

You can see the finished work on the project page.